Business

Christians can be eager to look for things when they feel God’s word is not sufficient. That has opened the door the the Enneagram to be marketed to Christians, and a very profitable door at that. Are your tithes and offerings sponsoring this suddenly wild industry?

In 2016 the Enneagram started to become big business. It was discovered that it could be marketed to Christians. By targeting a population already seeking answers to identity and the corporate Christian / ministry culture seeking ‘team building activities’, it was discovered that the Enneagram fit well with other books such as “Strengthsfinder 2.0”.


“Enneagram Coaching” and “Certification” has become a big business born out of what is largely an in invented industry to the Christian market. Christians are always looking to be taught, coached, and led – and this marketing opportunity to Christians was too easy to pass up. Prior to 2016, this industry hadn’t been the major force it is today.

“In the grossly unbiblical The Enneagram: A Christian Perspective (Crossroad, 2004), Robert Rohr states, “The Enneagram[’s]…roots go back at least as far as the early monasticism of the Desert Fathers…presumably passed on through the Islamic wisdom tradition of Sufism…

…The fact that Sacred Pathways (Zondervan, 2000) is an “evangelical” introduction to the practices of Catholic mystics and the Desert Fathers is nosurprise…The new “evangelical” market for mysticism is big business—but there are no “new” occult teachings: “That which hath been is now; and that which is to be hath already been…” (Ecc:3:15).

Sadly, for a growing number of professing Christians, God’s Word is not sufficient: “For the time will come when they will not endure sound doctrine…they shall turn away their ears from the truth, and shall be turned unto fables (2 Tim:4:3-4). The eager cross-pollination and promotion of blended beliefs is a sure sign: that time has come. – The Berean Call